MASERATI
MASERATI
MASERATI
THE ART OF FAST
THE ART OF FAST
THE ART OF FAST
THE ART OF FAST
With the launch of their new MC20 model, Maserati looked to tell their story in an authentic way.
With the launch of their new MC20 model, Maserati looked to tell their story in an authentic way.
2020
DIGITAL
DIRECTED BY: BAS BERKHOUT
2020
DIGITAL
DIRECTED BY: BAS BERKHOUT
2020
DIGITAL
DIRECTED BY: BAS BERKHOUT
To tell the story of Maserati’s vision for the future of luxury sports cars, we had to dig deep into their past.
To tell the story of Maserati’s vision for the future of luxury sports cars, we had to dig deep into their past.
For this immersive digital experience, we placed the brand’s legacy of commitment to craftsmanship and innovation at the heart of it. The Maserati brand is defined by a unique duality — performance-driven luxury. And while much has changed in the 106 years since the company’s inception, the artisanal, meticulous and passionate approach to designing and producing luxury vehicles remains standard.
In "The Art of Fast," we explored how a century-old gold standard is building the luxury car of the future. Through visual juxtaposing, emotional storytelling and stunning footage of the MC20 and Trofeo models, our WSJ custom editorial and creative teams crafted a story that is undeniably Maserati.
For this immersive digital experience, we placed the brand’s legacy of commitment to craftsmanship and innovation at the heart of it. The Maserati brand is defined by a unique duality — performance-driven luxury. And while much has changed in the 106 years since the company’s inception, the artisanal, meticulous and passionate approach to designing and producing luxury vehicles remains standard.
In "The Art of Fast," we explored how a century-old gold standard is building the luxury car of the future. Through visual juxtaposing, emotional storytelling and stunning footage of the MC20 and Trofeo models, our WSJ custom editorial and creative teams crafted a story that is undeniably Maserati.
An immersive digital experience was built using images from a rich archive and custom photography, as narrated by Maserati’s Head of Design, Klaus Busse. The story was anchored by a WSJ-produced video highlighting milestones from the brand’s history and how their dedication to top-tier engineering and design has led to their most future-facing model yet.
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Brooklyn, New York
You can email me at [email protected]
or follow me on Instagram, LinkedIn, are.na
Brooklyn, New York
