COLE HAAN
MASERATI
COLE HAAN
CHASING AMBITION
THE ART OF FAST
CHASING AMBITION
Our challenge was to create content that brings awareness to Cole Haan as a footwear brand that can be seamlessly integrated into a professional’s work look.
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Our challenge was to create content that brings awareness to Cole Haan as a footwear brand that can be seamlessly integrated into a professional’s work look.
2018
DIGITAL
PHOTOGRAPHY: CLEMENT PASCAL
12.16 - Current
Sr. Art Director
New York, NY
2018
ROLE: DESIGN & DIRECTION
PHOTOGRAPHY: CLEMENT PASCAL
Inspired by WSJ’s Tracked column, “Chasing Ambition” is a custom content program profiling three influential professionals working across various industries, offering a glimpse of what drives their passions.
Inspired by WSJ’s Tracked column, “Chasing Ambition” is a custom content program profiling three influential professionals working across various industries, offering a glimpse of what drives their passions.
For this visually-driven, multimedia execution we paired original photography and video with snappy editorial to move the reader through the time-stamped experience quickly. Each subject was styled with Cole Haan footwear during their on-location, day-in-the-life shoot, and the shoes were highlighted within the experience.
Each profile highlights the subjects’ day to day in an immersive photo-journalistic format, with anecdotes and quotes from the individuals on what motivates and energizes them to pursue their work.
The experience also included a video narrative, which is a cinematic snapshot of former basketball player Amar'e Stoudemire as he touched on various topics, including his attempt to get back into the NBA and growth as a businessman.
For this visually-driven, multimedia execution we paired original photography and video with snappy editorial to move the reader through the time-stamped experience quickly. Each subject was styled with Cole Haan footwear during their on-location, day-in-the-life shoot, and the shoes were highlighted within the experience.
Each profile highlights the subjects’ day to day in an immersive photo-journalistic format, with anecdotes and quotes from the individuals on what motivates and energizes them to pursue their work.
The experience also included a video narrative, which is a cinematic snapshot of former basketball player Amar'e Stoudemire as he touched on various topics, including his attempt to get back into the NBA and growth as a businessman.
You can email me at [email protected]
or follow me on Instagram, LinkedIn, are.na
Brooklyn, New York
You can email me at [email protected]
or follow me on Instagram, LinkedIn, are.na
Brooklyn, New York
