INVESCO
MASERATI
MASERATI
FACTOR EFFECT
THE ART OF FAST
THE ART OF FAST
Invesco needed to spark a new factor investing conversation that educated DIY advisors and institutional investors and inspire them to serve their clients in new, more consultative ways.
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12.16 — CURRENT
SR. ART DIRECTOR
NEW YORK, NY
12.16 - Current
Sr. Art Director
New York, NY
12.16 - Current
Sr. Art Director
New York, NY
In "Factor Effect," we positioned Invesco as the factor leader, increasing consideration for the brand and its products.
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The infographic-driven experience was designed to put into context how Factors perform in various market conditions, while investigating the outlying events that lead to their outperformance.
We created a fluid, single page experience to allow the user the freedom to explore the pages at their own pace. The market conditions were entry points to the interactive timelines that compared the underlying indexes of Invesco factor products with the S&P 500 serving as the benchmark.
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Mauris id urna sit amet eros venenatis gravida eu vel dolor. Nulla condimentum gravida pretium. Proin et tortor vestibulum, tempus risus a, auctor nisl. Nam venenatis imperdiet nunc ac dictum. Mauris porta luctus tellus ac pharetra. Integer maximus nibh et elit feugiat pretium vel finibus nisl. Etiam vestibulum interdum consectetur. Interdum et malesuada fames ac ante ipsum primis in faucibus.
MICROTIMELINES
Each market condition section included additional timelines that delved deeper into specific time periods, highlighting each factor with the market performance providing a broader context.
Quisque at libero vel dui suscipit eleifend porta vel quam. Maecenas placerat enim tortor, nec sodales leo commodo in. Suspendisse quis erat lacinia, accumsan tellus ac, faucibus massa. Maecenas ut quam sit amet erat volutpat hendrerit ac et erat. Donec tempor pharetra sem id laoreet.
Mauris id urna sit amet eros venenatis gravida eu vel dolor. Nulla condimentum gravida pretium. Proin et tortor vestibulum, tempus risus a, auctor nisl. Nam venenatis imperdiet nunc ac dictum. Mauris porta luctus tellus ac pharetra. Integer maximus nibh et elit feugiat pretium vel finibus nisl. Etiam vestibulum interdum consectetur. Interdum et malesuada fames ac ante ipsum primis in faucibus.
A BALANCING ACT
TASTE OF THE FUTURE
TASTE OF THE FUTURE
You can email me at [email protected]
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Brooklyn, New York
You can email me at [email protected]
or follow me on Instagram, LinkedIn, are.na
Brooklyn, New York