POLESTAR

MASERATI

POLESTAR

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MAKING ANEW

THE ART OF FAST

MAKING ANEW

To transform Polestar as the brand associated with electric vehicles, we needed to excite our audience with an educational series with Oscar Isaac at the wheel.

To transform Polestar as the brand associated with electric vehicles, we needed to excite our audience with an educational series with Oscar Isaac at the wheel.

2021
ART DIRECTION
DIRECTED BY: ROOS BROTHERS

2021
ART DIRECTION
DIRECTED BY: ROOS BROTHERS

2021
ART DIRECTION
DIRECTED BY: ROOS BROTHERS

For this five-part episodic video series, we highlighted the technologies and innovation that makes Polestar a future-facing EV brand.

For this five-part episodic video series, we highlighted the technologies and innovation that makes Polestar a future-facing EV brand.

          As the automotive industry moves further into electrification, our aim with the docu-style series was to educate consumers on Polestar’s dedication to transparency and equity in manufacturing their vehicles. Our host Oscar Isaac delved into different topics surrounding the brand’s commitment to creating a new standard for EV’s, from sustainability to design.

          As the automotive industry moves further into electrification, our aim with the docu-style series was to educate consumers on Polestar’s dedication to transparency and equity in manufacturing their vehicles. Our host Oscar Isaac delved into different topics surrounding the brand’s commitment to creating a new standard for EV’s, from sustainability to design.

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NEXT PROJECT

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TASTE OF THE FUTURE

FUND YOUR VISION

You can email me at [email protected]
or follow me on Instagram, LinkedIn, are.na
Brooklyn, New York

You can email me at [email protected]
or follow me on Instagram, LinkedIn, are.na
Brooklyn, New York

 

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