iShares came to WSJ with one mission: to inspire investors by questioning their preconceptions and knee-jerk reactions in order to ultimately invest in something bigger. 

iShares came to WSJ with one mission: to inspire investors by questioning their preconceptions and knee-jerk reactions in order to ultimately invest in something bigger. 

          For the Fund Your Vision campaign, we created an educational and entertaining guide on iShares’ ETFs from A to Z.

The multi-faceted approach included compelling videos, data visualizations and conversational explainers on iShares’ offerings. Our aim was to arm our readers with the necessary knowledge about their investments by highlighting how small thinking can undermine them and how big thinking can help them invest better. 

Our approach was to create youthful, funny and approachable content that educated our audience on the benefits of iShares ETFs across a range of investing approaches. With the help of SNL alum Sasheer Zamata — whose comedic narration leapfrogs from factor investing and diversification to riffs on an alien who lives inside her refrigerator — we created a series of videos that serves a primer for neophyte investors and veteran financial advisors alike.

          For the Fund Your Vision campaign, we created an educational and entertaining guide on iShares’ ETFs from A to Z.

The multi-faceted approach included compelling videos, data visualizations and conversational explainers on iShares’ offerings. Our aim was to arm our readers with the necessary knowledge about their investments by highlighting how small thinking can undermine them and how big thinking can help them invest better. 

Our approach was to create youthful, funny and approachable content that educated our audience on the benefits of iShares ETFs across a range of investing approaches. With the help of SNL alum Sasheer Zamata — whose comedic narration leapfrogs from factor investing and diversification to riffs on an alien who lives inside her refrigerator — we created a series of videos that serves a primer for neophyte investors and veteran financial advisors alike.

You can email me at [email protected]
or follow me on Instagram, LinkedIn, are.na
Brooklyn, New York

You can email me at [email protected]
or follow me on Instagram, LinkedIn, are.na
Brooklyn, New York