INVESCO

MASERATI

MASERATI

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FACTOR EFFECT

THE ART OF FAST

THE ART OF FAST

Invesco needed to spark a new factor investing conversation that educated DIY advisors and institutional investors and inspire them to serve their clients in new, more consultative ways.

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12.16 — CURRENT
SR. ART DIRECTOR
NEW YORK, NY

12.16 - Current
Sr. Art Director
New York, NY

12.16 - Current
Sr. Art Director
New York, NY

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In "Factor Effect," we positioned Invesco as the factor leader, increasing consideration for the brand and its products.

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          The infographic-driven experience was designed to put into context how Factors perform in various market conditions, while investigating the outlying events that lead to their outperformance.

We created a fluid, single page experience to allow the user the freedom to explore the pages at their own pace. The market conditions were entry points to the interactive timelines that compared the underlying indexes of Invesco factor products with the S&P 500 serving as the benchmark.

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Mauris id urna sit amet eros venenatis gravida eu vel dolor. Nulla condimentum gravida pretium. Proin et tortor vestibulum, tempus risus a, auctor nisl. Nam venenatis imperdiet nunc ac dictum. Mauris porta luctus tellus ac pharetra. Integer maximus nibh et elit feugiat pretium vel finibus nisl. Etiam vestibulum interdum consectetur. Interdum et malesuada fames ac ante ipsum primis in faucibus.

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MICROTIMELINES

Each market condition section included additional timelines that delved deeper into specific time periods, highlighting each factor with the market performance providing a broader context.

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Mauris id urna sit amet eros venenatis gravida eu vel dolor. Nulla condimentum gravida pretium. Proin et tortor vestibulum, tempus risus a, auctor nisl. Nam venenatis imperdiet nunc ac dictum. Mauris porta luctus tellus ac pharetra. Integer maximus nibh et elit feugiat pretium vel finibus nisl. Etiam vestibulum interdum consectetur. Interdum et malesuada fames ac ante ipsum primis in faucibus.

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NEXT PROJECT

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SAMSUNG KNOX

TD AMERITRADE

A BALANCING ACT

TASTE OF THE FUTURE

TASTE OF THE FUTURE

You can email me at [email protected]
or follow me on Instagram, LinkedIn, are.na
Brooklyn, New York

You can email me at [email protected]
or follow me on Instagram, LinkedIn, are.na
Brooklyn, New York

 

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