With the inevitable legalization of marijuana across the country, Grin wanted to keep itself ahead of the curve in one of the US’ fastest growing markets.

With the inevitable legalization of marijuana across the country, Grin wanted to keep itself ahead of the curve in one of the US’ fastest growing markets.

We tapped into the emotional component of what makes cannabis a more desirable alternative to mood altering medications — with “grin” at the heart of the brand.

We tapped into the emotional component of what makes cannabis a more desirable alternative to mood altering medications — with “grin” at the heart of the brand.

          Our aim was to serve informed, savvy consumers with a superior cannabis oil product. Wanting to capture a sense of fun and ease, the resulting brand identity is a cohesive and youthful voice.

Bold color and typography were central to the brand expression for Grin. Combining bright, sometimes contrasting colors to show the brand’s exuberance, along with a rounded yet solid typeface to help create a voice with a contemporary appeal.

          Our aim was to serve informed, savvy consumers with a superior cannabis oil product. Wanting to capture a sense of fun and ease, the resulting brand identity is a cohesive and youthful voice.

Bold color and typography were central to the brand expression for Grin. Combining bright, sometimes contrasting colors to show the brand’s exuberance, along with a rounded yet solid typeface to help create a voice with a contemporary appeal.

You can email me at [email protected]
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Brooklyn, New York

You can email me at [email protected]
or follow me on Instagram, LinkedIn, are.na
Brooklyn, New York